Privacy Policy
Last Updated: January 2026
Welcome to What Matters We ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and manage your personal information. This Privacy Policy applies to our website located at whatmatterswe.ca (the "Website") and explains our data practices in compliance with Canadian privacy laws.
Information We Collect
We collect information in the following ways:
- Direct Information: When you voluntarily submit information through contact forms, newsletter sign-ups, or account registrations, including your name, email address, and any other details you provide.
- Automatic Information: When you visit our Website, we automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on pages
- Referring website URL
- Usage patterns and clickstream data
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your interactions with our Website.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics and understanding user behavior
- Tracking affiliate referrals and commissions
- Improving Website functionality, content, and user experience
- Responding to inquiries and providing customer support
- Sending newsletters, promotional content, and marketing communications (with your consent)
- Detecting fraudulent activity and enforcing our terms of service
- Complying with legal obligations and protecting our legal rights
Cookie Policy
Our Website uses various types of cookies:
- Essential Cookies: Required for basic Website functionality and security.
- Analytics Cookies: Used to analyze user behavior and improve our Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to third-party casino and betting sites and manage affiliate commissions.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You may control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including online casinos, sportsbooks, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with them. Your interactions with these sites are governed by their respective terms and policies, not this Privacy Policy.
Your Rights
Under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, you have the right to:
- Access your personal information held by us
- Request correction of inaccurate or incomplete information
- Opt out of marketing communications
- Request deletion of your personal information (subject to legal retention obligations)
- Withdraw consent for data processing
- File a complaint with the relevant privacy regulator if you believe your rights have been violated
To exercise any of these rights, please contact us using the information provided in the Contact Us section below.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by applicable law. Typically:
- Contact information is retained for the duration of our business relationship and a reasonable period thereafter
- Analytics and usage data are retained for up to 24 months
- Affiliate tracking data is retained in accordance with our affiliate program requirements and applicable laws
- Legal obligations may require retention of certain information beyond these periods
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: privacy@whatmatterswe.ca
Website: whatmatterswe.ca
We will respond to your inquiry within 30 days or as required by applicable law. If you are unsatisfied with our response, you may file a complaint with your provincial privacy commissioner or the relevant authority in your jurisdiction.