Privacy Policy

Last Updated: January 2026

Welcome to What Matters We ("we," "us," "our," or "Company"). We are committed to protecting your privacy and ensuring transparency about how we collect, use, and manage your personal information. This Privacy Policy applies to our website located at whatmatterswe.ca (the "Website") and explains our data practices in compliance with Canadian privacy laws.

Information We Collect

We collect information in the following ways:

How We Use Information

We use the information we collect for the following purposes:

Cookie Policy

Our Website uses various types of cookies:

You may control cookies through your browser settings and opt out of non-essential cookies at any time. Please note that disabling certain cookies may affect Website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

Our Website contains links to third-party websites, including online casinos, sportsbooks, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with them. Your interactions with these sites are governed by their respective terms and policies, not this Privacy Policy.

Your Rights

Under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, you have the right to:

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Data Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by applicable law. Typically:

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@whatmatterswe.ca
Website: whatmatterswe.ca

We will respond to your inquiry within 30 days or as required by applicable law. If you are unsatisfied with our response, you may file a complaint with your provincial privacy commissioner or the relevant authority in your jurisdiction.